Pocono Canna Fest brings together cannabis education and fun
April Fairfield didn’t always believe in the healing powers of cannabis. In fact, his mindset on the subject has been shaped by the war on drugs, pushing a sense of fear based on misinformation.
The Canna Med Show co-founder is one of the biggest supporters of medical cannabis in the Commonwealth these days, and Pocono Canna Fest – due this weekend at the West End Fairgrounds – is set to be the biggest event in the world. business to date.
It all started with the help of “Weed the People,” an award-winning documentary by Abby Epstein that showed how marijuana and the cannabinoids found in the plant could be used to treat rare pediatric tumors.
Fairfield found the film revealing, although conversely she noted that it was “absolutely ridiculous and utterly inhumane to ban life-saving treatments based solely on an individual’s state of origin”.
With a different view of marijuana and hemp, Fairfield and partner Joel Koehler have made it their mission to spread awareness of the capabilities of cannabis.
“In January 2022, we began the work of creating our new business Canna Med Show. We wanted to educate people about new trends in the cannabis industry and also help normalize the use of medical marijuana by destroying the misconceptions,” Fairfield said.
Discover the event:Chill out at the Pocono Canna Fest with goat yoga, reiki classes, and CBD and hemp demonstrations
According to Drexel University’s Medical Cannabis Research Center, patients in Pennsylvania’s medical marijuana program – which was legalized in April 2016 and launched in February 2018 – used cannabis products “most often. to relieve pain, combat nausea and increase appetite, and for psychological reasons”. problems such as anxiety and depression.”
“A systematic review of the evidence for and against the effectiveness of medical cannabis found evidence supporting the use of cannabis for chronic pain, nausea, multiple sclerosis and insomnia,” notes the Medical Cannabis Research Center on its website.
Despite the modern revival of marijuana research across a wide range of both physical and mental medical conditions, old habits die hard and many people remain misinformed on the subject. But that didn’t stop the Canna Med Show; on the contrary, it only strengthened their resolve.
“The stigma and bias associated with CBD and cannabis has created multiple business challenges. Merchant account providers often won’t do business with the cannabis industry and many marketing agencies have turned down our business,” Fairfield said. . “Although the obstacles often seemed insurmountable, we persevered in our efforts to provide the general public with alternative health education options in a fun and engaging atmosphere.”
Fairfield noted that many people do not recognize the difference between marijuana and hemp, which creates a high sense of confusion when discussing the issue. Although the two plants are closely related, there are key differences that set them apart.
“Marijuana is grown for its production of the psychoactive plant chemical delta-9 tetrahydrocannabinol, or THC. Hemp is grown for fiber, seeds, and floral extracts, and federal and state law require that the concentration of THC be less than 0.3% in hemp,” reads the Pennsylvania Department of Agriculture website.
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The National Hispanic Cannabis Council notes that “tetrahydrocannabinolic acid (THCA) is the most abundant non-psychoactive cannabinoid found in cannabis”, and that it is useful in the treatment of inflammation and pain. On the other hand, “Cannabidiol, or CBD, is the non-psychoactive cannabinoid known to significantly reduce symptoms in patients with seizure and spasm disorders such as epilepsy and multiple sclerosis.”
These are just two of many cannabinoids that have proven effective in treating a plethora of medical issues, and while the concepts may confuse some patients, efforts to educate the masses, like the Pocono Canna Fest, have had some success.
In pursuit of the noble goal of changing the public’s perception of CBD and THC, Canna Med Show has brought together an array of medical marijuana dispensaries, doctors who advocate the use of cannabis, vendors seeking an outlet for their canna- products and artists to provide people with mind-expanding information.
This weekend, Pocono Canna Fest will feature multiple medical marijuana dispensaries, more than 150 vendors, glassblowing demonstrations, goat yoga, specialty food and more. According to Fairfield, Pocono Canna Fest will be the biggest Canna Med Show event yet.
Terrapin, a company that offers a line of cannabis-derived products throughout Pennsylvania, Colorado and Michigan, will be the main event sponsor for the weekend.
“It’s a brand that people in the community know, and we obviously wanted to be part of this festival to share our commitment to cannabis-accessible education, healing and alternative medicine,” said Peter Marcus, Vice President. from Terrapin’s communications, noting that its company’s products are available at approximately 97% of Commonwealth medical marijuana dispensaries.
Since entering the Pennsylvania market four years ago, Terrapin and its employees have experienced significant growth across the landscape, with many patients choosing to try CBD and THC treatments instead of manufactured pharmaceuticals.
“We’ve seen the industry evolve, we’ve seen the industry grow,” Marcus said. “The industry has done a pretty good job of tracking developments and trends, one being specific to medical cannabis, how many older Americans saw wanting to try it as an alternative to topical pain relievers or prescription painkillers. “
Marcus said he looks forward to the future of studies in medical marijuana and hemp, which could lead to even more effective strains and products when it comes to treating particular problems.
“I think over the next two years you’ll start to see studies come out with insights and insights into how CBD interacts with the body’s endocannabinoid system,” Marcus said. “And I think that’s going to fuel even greater progress and new formulations and new products with a better understanding of how this drug works.”
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So far, Fairfield said she’s seen surprising success with skeptical patients dipping their toes in the waters of medical cannabis for the first time, and she hopes this weekend’s festival will help convert some people. to explore the world of cannabinoids. .
“When someone shows up – and we’ve had people in their late 60s and 60s – I’ll just greet them and take them to a very knowledgeable sales person, like one of the medical professionals. We we have a pharmacist who comes to every show, we have a doctor, sometimes multiple doctors, who come to every show, so I think after talking to licensed healthcare professionals, they feel a lot better about it” , Fairfield said.
Canna Med Show has three more festivals scheduled across Pennsylvania for the future, with the possibility of even more events. With growing interest in the field of medical cannabis and cannabinoids in general, people like Fairfield, Koehler and Marcus hope to open the doors to a whole new world of possibilities for patients.
“I mean, I’ve been through this in my own life. I can think back to high school; my mom, who would kick my ass if she knew I was using cannabis, now she’s asking about different topics and treatments that can help him,” Marcus said with a laugh.