Luxury watch initiatives dedicated to making a real difference (Part 1)


In part 1 of Cachet’s Reporting 2021, we take a look at luxury watch brands that are leading a shift towards sustainability, conservation and humanitarian efforts to make the world a better place – along with Rolex, Cartier, Chopard and Omega.

Coral reefs face threats ranging from warming oceans to pollution and destructive fishing (Photo: Rolex)

Rolex: The Perpetual Planet Initiative

Rolex’s Perpetual Planet initiative was launched in 2019. The effort supports individuals and organizations using science to understand global environmental challenges and plan viable solutions to restore balance to our ecosystems. Currently, the initiative encompasses Sylvia Earle’s Mission Blue Initiative, founded in 2009 to preserve the oceans through a network of Marine Protected Hope Areas.

These are areas designated as vital for the preservation of species. Sites can be important for their biodiversity, support rare or threatened species, or be sites where local communities depend on a healthy marine environment for their livelihoods.

With the support of Rolex since 2014, the number of Hope Spots has grown from 50 to over 130. Earle is contributing to a global effort to protect 30% of the world’s oceans by 2030. Currently, only 8% of our oceans are kept. Since 2017, Rolex has also strengthened its long-standing partnership with the National Geographic Society to promote exploration and conservation. The two organizations are joining together to embark on a series of expeditions aimed at answering critical questions about the impacts of climate change on critical environments.

Sylvia Earle on Caldesi Island, Florida’s Gulf Coast, Hope Spot, near Dunedin, where she grew up and fell in love with the ocean (Photo: Rolex)

In early 2021, a team of explorers and scientists from National Geographic set up a weather station just below the summit of Tupungato volcano in the southern Andes. The highest weather station in the southern and western hemispheres, scientists now have a window to observe atmospheric processes in the Chilean Andes. One of the most vulnerable water sources in the world, these mountains provide essential fresh water to more than 6 million people in neighboring Santiago.

The Rolex Awards for Enterprise is another effort under the umbrella of the Perpetual Planet initiative. Created in 1976 to mark the 50th anniversary of the world’s first waterproof wristwatch, the Oyster, the program supports exceptional individuals who make the world a better place.

To date, 150 Laureates have seen their work come to fruition. Their efforts benefit approximately 5 million people worldwide, with 48 innovative technologies developed for many applications. Thanks to them, more than 18 million trees grow today. In addition, 34 endangered species and 26 vital ecosystems, including much of the Amazon rainforest, are now protected.

Hans Wilsdorf’s vision and values ​​endure as the company transforms its passion for exploring for pure discovery into a passion for preserving the natural world. Rolex’s commitment to supporting explorers on this mission is a noble quest with no end in sight, enabling change for a better future.

Cartier: Cartier Women’s Initiative

The Cartier Women’s Initiative (CWI) is an annual international entrepreneurship program that aims to effect change by empowering impactful women entrepreneurs. The initiative equips these entrepreneurs with the financial, social and human capital necessary to develop their leadership skills and grow their businesses.

From left to right: Andrea Barber, Basima Abdulrahman Corina Huang & Orianna Bretschger (Photo: Cartier)

Since its inception in 2006, the program has welcomed women-owned businesses internationally as long as they aim to have a significant and lasting social or environmental impact. Cartier has received more than 20,000 applications over the past 15 years. The international luxury house has supported promising women entrepreneurs from 56 countries, providing more than $ 3 million to support their efforts.

Each year, the regional awards recognize women from all corners of the world, including Latin America and the Caribbean, North America, Europe, Sub-Saharan Africa, Central and North Africa, the ‘East Asia, South Asia and Oceania. In less than a decade, the Cartier Awards have grown from 360 to 1200 nominations per year.

From 2021, the Cartier Women’s Initiative is also presenting the Science and Technology Pioneers Award, preparing for other world-changing efforts. In addition to the seven existing regional awards, three other women at the forefront of scientific and technological innovation will have the opportunity to obtain funds and recognition for this new thematic award. Open to all women entrepreneurs, this prize aims to highlight breakthrough solutions centered on technological or scientific advances that are unique, protected or difficult to reproduce.

From left to right: Rebecca Hui, Rebecca Percasky, Seynabou Dieng & Valentina Rogacheva (Photo: Cartier)

This year, eight women entrepreneurs gained support to launch start-ups that drive change and growth within their communities and beyond. An independent international jury selected the winners from 876 applicants from over 142 countries. Each of the eight winners received US $ 100,000 in funds. Another 16 finalists, second and third finalists for each region, receive $ 30,000 for their efforts.

This year’s winners include Rebecca Hui (USA), Oriana Bretschger (USA), Valentina Rogacheva (Mexico), Corina Huang (Taiwan, China), Rebecca Percasky (New Zealand), Andrea Barber (Spain), Basima Abdulrahman (Iraq) ) and Seynabou Dieng (Mali). Oriana Bretschger, Founder and CEO of Aquacycl, received the Science & Technology Pioneer Award. Its patented bioelectrochemical treatment (BETT) technology uses natural bacteria to speed up wastewater treatment rates. It removes primary sludge, generates electricity and makes new molecular water.

Chopard: Eagle Wings Foundation

Since 2013, Chopard has embarked on a Journey towards Sustainable Luxury thanks to the initiative launched by the co-president and artistic director of Chopard, Caroline Scheufele. This desire to protect nature extends from its breathtaking jewels to its watchmaking masterpieces, as evidenced by the collection of sporty chic Alpine Eagle watches.

From left to right: Karl, Karl-Friedrich and Karl-Fritz Scheufele (Photo: Chopard)

Designed by Chopard co-president Karl-Friedrich Scheufele, it is committed to the conservation and protection of the Alpine environment, in particular the eagles that reign supreme there. The majestic fauna and the alpine terrain surrounding the Manufacture have also played an extremely critical role in the inspiration and development of many creations inspired by the house.

To this end, Chopard launched the Eagle Wings Foundation, of which Karl-Friedrich Scheufele is a founding member. By partnering with the Eagle Wings Foundation, Chopard hopes to promote a more sustainable lifestyle while raising awareness of the timely needs of Mother Nature. Chopard is committed to working with the foundation to reintroduce the golden eagle to its natural alpine habitat.

Adler eyes Bill Raptor eagle

Defending sustainability, Chopard has invested four years of research and development, creating an ultra-resistant metal called Lucent Steel A223 which forms the Alpine Eagle. As precious and complex as gold, recycled steel comes from a reflow process that creates a material comparable to hypoallergenic surgical steel. It is 50% more abrasion resistant than conventional steel and able to reflect light in a unique way.

The Alpine Eagle is aimed at contemporary eagles, aspiring men who go above and beyond with foresight and determination. The collection is aimed at those who act on the challenges of tomorrow, aware of the importance of environmental issues.

Omega: Orb Treasure

Since 2011, Omega has been a proud and fervent supporter of the non-governmental organization Orbis International and its Flying Eye Hospital. Orbis was founded in 1982 to fight visual impairment and preventable blindness with programs to help prevent and treat eye disease.

Omega supports Orbis International and its Flying Eye Hospital to save children from preventable blindness (Photo: Omega)

Orbis’s mission is to guarantee everyone access to quality eye care, regardless of their place of residence. With support from Omega, the Surgical Practices Association, distributes essential antibiotics for treating and preventing serious eye conditions. Orbis also disseminates crucial eye health information through radio broadcasts, film screenings and educational materials.

Orbis trains workers at all levels of the healthcare system, including healthcare workers, leaders and governments, to improve the long-term quality of patient care. The NGO is leading the charge by establishing a permanent or long-term presence, strengthening the capacity of health systems in vulnerable regions. Despite the challenges of a global pandemic, more than 29,000 training courses were taken by volunteer ophthalmologists, anesthesiologists, nurses and biomedical engineers in 2020 alone, to form eye teams in communities across the world. whole world.

Trained eye teams help provide the best care for children (Photo: Omega)

In order to generate funds for NGO efforts in developing countries, Omega frequently unveils limited edition watches. At the end of 2020, Omega unveiled a playful duo of De Ville Trésor timepieces intended for collectors who wish to support this great cause. Omega donates a portion of the proceeds from each of these significant timepieces to Orbis’ life-changing efforts.

The pair features the same sunbrushed blue dial with a gradient effect while the hour and minute hands hover over 18k white gold indexes. At 6 o’clock, the date window replaces the number 8 with a teddy bear in homage to the soft toys that Omega offers to each young patient under Orbis treatment.

The two timepieces are distinguished by their bezel. The first is in polished stainless steel, while the second shines with its setting paved with diamonds. The Omega Master Co-Axial 8511 chronometer caliber powers both timepieces, which nestle in a 40mm diameter steel case and arrive in a special presentation box with a Teddy Bear keyring.

Stamp 2021This report appears in our 2021 annual watch supplement, Cachet. Read the full magazine today at Magzter.


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